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TAKE NOTE: “For Earth Hour!”

On Saturday 19 March 2016 at 20:30, the people of Dwarsrivier farm will light 67 candles in our resort, Sanddrif, in celebration of Earth Hour. Our wish is that all the visitors to Sanddrif join us by switching off ALL lights in the campsite and cottages and keep them off until 21:30.  In celebration of this event, we at Cederberg Private Cellar, decided to take our recycle project one step further and commit to ‘Zero-Waste-to-Landfill’! This means the recycling of all our generated waste, with the rest being re-used and composted. Visit http://earthhour.org.za/ for more information.

In line with Cederberg Private Cellar’s decision to give more prominence to its ‘green’ and ethical trade activities, we are pleased to welcome Martin Albertus on board.  Initially Martin will focus on environmental reporting, audits and projects at Cederberg.

“It’s about adding value, always,” says Martin, who describes himself as an entrepreneur and a philanthropist. He is the owner and managing director of Sustainable Ways (Pty) Ltd, an SA-based company that focuses on environmental management, conservation and ethical trade support to wine producers and fruit growers. He also offers the unique and exciting VolunTOURISM experiences in the winelands to local corporates and international visitors.

Martin is no stranger to the Cederberg. His involvement with the farm dates back to 2011, when he managed the operational portfolio for the globally recognised World Wide Fund for Nature (WWF-SA) ‘Biodiversity and Wine Initiative’ (BWI). The focal points of BWI – which has now been rebranded as ‘Conservation Champions’ – are to expand protected areas and biodiversity stewardship on privately owned land in the Cape Winelands, while reducing the impact of agriculture on the natural environment.

Since 2012 Martin has played a leading role in the Sustainable Fruit Initiative (SIZA) and helped to develop environmental standards that could be integrated in the FruitSA SIZA code. Cederberg Private Cellar will benefit greatly from his wealth of experience in conservation and especially in the ethical trade arena.

You can contact Martin at Sustainable Ways by emailing martin@sustainableways.co.za or follow his tweets as Sustainable Ways via @SWSAtweets.

As many of our loyal supporters may know, we have been doing a lot of work ‘in the veld’, and in the coming months we will be telling you more about this. The casual visitor or incidental wine taster may, for example, not know that Cederberg Private Cellar is situated in one of the largest conservation areas in the country; that the farm spans the Fynbos and the Succulent Karoo biomes, both World Heritage Sites; that the Cederberg is home to rare, endangered and endemic plant and animal species; and that we are actively involved in the Cederberg  Conservancy, WWF-SA’s ‘Conservation Champions’ initiative and the Greater Cederberg Biodiversity Corridor (GCBC).

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